营销翻译英文文献综述

1. 零售企业营销策略

英文原文: Retlmarketing strategy is crucial for the success of a business. It involves developing a plan to attract customers and turn them into loyal customers. Key components of a retail marketing strategy include:

Market research: Understanding the market, target customers, and competitors is essential for developing an effective retail marketing strategy.

Product placement: Positioning products in the stores so that they are easily found and accessed by customers is crucial.

Promotions: Using various promotional techniques such as sales, discounts, and special offers to attract customers and increase sales.

2. 顾客满意策略

英文原文: Customer satisfaction strategy has become a key business tool for gaining market share and competitive advantage since the late 1980s.

英文文献: Marketing Customer Satisfaction

3. 网络营销

英文原文: Network Marketing is a new marketing method that has adapted to the changes brought by the era of rapid economic development and e-commerce-based networks. It has revolutionized traditional marketing concepts, strategies, and methods, becoming the mainstream of contemporary corporate marketing